What AI teaches us
Do you talk with AI, or just accept whatever it hands you? It quotes Groucho Marx or Hegel with the same authority, but it creates by the average, at a speed that floods the world with sameness. On what that teaches us, and why, at Laika, AI joins the conversation but we make the decisions. >>>
How are brand names born?
A brand name has to open up narratives, be registrable and stir a little strangeness. The premises behind our naming process. >>>
It’s time to rebrand
Is my business’ brand outdated? Should I change it? When? A reflection for these and other afflictions (that permeate the lives of companies of every size). The biggest impact of digital technologies in our lives is the speed. Nowadays trends are immediate and they disappear in the blink of an eye. Literally. >>>
Is brand logotype?
An apparently naive question, but one that strikes right at the convictions of any company. The logotype is the face of the brand: the way in, not the whole being. Why a branding project goes far beyond it. >>>
Design and Writing
Culture has bequeathed us the status of mere supermarket repositories. As exemplary staffers, we put each of the things on their shelves, that is, in easily recognizable categories. A discourse, following its ideological tendency – its absence is a tendency -, determines tastes and attitudes and, more extremist, the denial of a certain fact. >>>
Visual identity systems
After World War II, the design effectively contributed to trade relations within the capitalist mode of production. Through visual identity systems, companies found a model that allowed the much-desired universality in the way they communicate, necessary to reach different markets and cultures. Olivetti, IBM, and many others have applied such systems. >>>
Unique brands: Contrast effect
What is red dot over a white background? It is Red Riding Hood lost in the Arctic. And what is a white dot over a red background? It is a passionate Real Madrid fan in the middle of a Manchester United crowd. In both cases, we face the realization that the order of the factors does not alter the product when considering the contrast effect. >>>
Forgotten by Art
The subject is arid, subject to controversy and formed by oxidizing matter. It is only necessary the introduction to the public and we become all versed in it. And the sparks pop up everywhere. However, it is a relevant subject for a few. And the few people who are interested are passionate about the issues >>>