Design and Writing

Culture has bequeathed us the status of mere supermarket repositories. As exemplary staffers, we put each of the things on their shelves, that is, in easily recognizable categories. A discourse, following its ideological tendency – its absence is a tendency -, determines tastes and attitudes and, more extremist, the denial of a certain fact. >>>

Visual identity systems

After World War II, the design effectively contributed to trade relations within the capitalist mode of production. Through visual identity systems, companies found a model that allowed the much-desired universality in the way they communicate, necessary to reach different markets and cultures. Olivetti, IBM, and many others have applied such systems. >>>

Unique brands: Contrast effect

What is red dot over a white background? It is Red Riding Hood lost in the Arctic. And what is a white dot over a red background? It is a passionate Real Madrid fan in the middle of a Manchester United crowd. In both cases, we face the realization that the order of the factors does not alter the product when considering the contrast effect. >>>

Forgotten by Art

The subject is arid, subject to controversy and formed by oxidizing matter. It is only necessary the introduction to the public and we become all versed in it. And the sparks pop up everywhere. However, it is a relevant subject for a few. And the few people who are interested are passionate about the issues  >>>