O vô lê? Vou ler? Ovo lê? (Does grandpa read? Shall I read? Does the egg read?) Playfully, many names within one name: OVOLÊ. A publisher of books for children and young people, born this way, exploring the paths literature opens: limitless, creative and questioning.

A Laika branding project that runs from naming and verbal key to the logo, and flows into illustrations and colours that express the brand’s unique way of being.

Ovolê: naming and branding for a publisher
Ovolê: naming and branding for a publisher
Ovolê: naming and branding for a publisher
Ovolê: naming and branding for a publisher

A Good Story Never Repeats Itself!

Ovolê’s phrases capture the brand’s playful, poetic spirit and build its imaginary world. They are simple, and sum up the brand’s essence and main attributes.

Ovolê: naming and branding for a publisher
Ovolê: naming and branding for a publisher
Ovolê: naming and branding for a publisher

Ovolê: naming and branding for a publisher

Ovolê: naming and branding for a publisher

Ovolê books recount what counts!

Illustrations and pictograms are Ovolê’s little graphic treats!

Flying books, children in the sky, whistles and other doodles set the light-hearted tone of knowledge without limits!

These drawings interact with photos of Ovolê readers, blending reality and fantasy.

Ovolê: naming and branding for a publisher
Ovolê: naming and branding for a publisher

Ovolê: naming and branding for a publisher
Ovolê: naming and branding for a publisher