After ten years, Dona Vitamina was living a need to change its branding language, preserving its original essence of humor and reinforcing the genesis of female empowerment present since the begin.

Laika created a series of narratives with women, other Donas Vitaminas, which contemplate other ethnicities and feminine manners. However, always maintaining the disruptive essence of the brand – the logotype is a Victorian lady sipping a juice and cross-eyed. Scattered across surface design, packaging, menus and more, these women are the epitome of the brand’s fun and timeless spirit.