Laika is a creative branding and design studio. Powered by human intelligence, we build purposeful brands and proprietary visual languages for our clients, helping business models stay alive and ready to navigate an ephemeral world.
Laika is a creative branding and design studio. Powered by human intelligence, we build purposeful brands and proprietary visual languages for our clients, helping business models stay alive and ready to navigate an ephemeral world.
BEFORE ANYTHING,
ONE NEEDS TO
KNOW WHAT TO SAY
Everything begins with the word. It defines culture, our human life with its beliefs and aspirations. And precedes the project, the design. Through the word, we perceive the world. Because of that, we are passionate about writing just as much as drawing.
BEFORE ANYTHING,
ONE NEEDS TO KNOW WHAT TO SAY
Everything begins with the word. It defines culture, our human life with its beliefs and aspirations. And precedes the project, the design. Through the word, we perceive the world. Because of that, we are passionate about writing just as much as drawing.
We sail
We sail
Branding
For brands in gestation, Laika is in every stage. Are there a dream and an idea that need to be translated into business and materialized into a brand with soul and efficiency? We complete this stage of your business and deliver a name, a strategic positioning and a proprietary visual language, that reflect their defined and verbally consistent and inspiring values.
Branding
For brands in gestation, Laika is in every stage. Are there a dream and an idea that need to be translated into business and materialized into a brand with soul and efficiency? We complete this stage of your business and deliver a name, a strategic positioning and a proprietary visual language, that reflect their defined and verbally consistent and inspiring values.
Rebranding
Is it time to rethink the brand without losing the essence that built your history? We rewrite with four hands together with the client the repositioning and we redesign the verbal and visual languages, deepen the purpose, values and culture of the brand. In fast-paced times, rebranding is a necessary refresh and a booster for businesses.
Rebranding
Is it time to rethink the brand without losing the essence that built your history? We rewrite with four hands together with the client the repositioning and we redesign the verbal and visual languages, deepen the purpose, values and culture of the brand. In fast-paced times, rebranding is a necessary refresh and a booster for businesses.
Redesign
For brands with solid cultures, but restless, to boost their style. Does your brand use that model that does not fit in well to your new moment? It is time for a makeover without losing the essence of your brand and wear it for the exciting challenges.
Redesign
For brands with solid cultures, but restless, to boost their style. Does your brand use that model that does not fit in well to your new moment? It is time for a makeover without losing the essence of your brand and wear it for the exciting challenges.
À La Carte+
À La Carte+
Environmental graphic design projects, which require understanding the flow of people, safety and informing the user of the paths through architectural or urban space. We apply design to the environment in the form of illustrations, graphics and whatever else is possible, complementing the human experience in the architectural space. explore
Environmental graphic design projects, which require understanding the flow of people, safety and informing the user of the paths through architectural or urban space. We apply design to the environment in the form of illustrations, graphics and whatever else is possible, complementing the human experience in the architectural space. explore
Let's dance
Let's dance
Everything your brand needed
to know and you never had
the courage to ask
Branding? Rebranding? Is it only for big companies? Can I do it?
IT'S TIME
TO REBRAND
Is my business' brand outdated? Should I change it? When? A reflection for these and other afflictions (that permeate the lives of companies of every size).
WHAT AI
TEACHES US
Do you talk with AI, or just accept whatever it hands you? On haste, averages and sameness, and why only we humans laugh out of sheer nerves.
HOW ARE BRAND NAMES BORN?
A brand name has to open up narratives, be registrable and stir a little strangeness. The premises behind our naming process.
Everything your brand needed to know and you never had the courage to ask
Branding? Rebranding? Is it only for big companies? Can I do it?
IT'S TIME TO REBRAND
Is my business' brand outdated? Should I change it? When? A reflection for these and other afflictions (that permeate the lives of companies of every size).
WHAT AI TEACHES US
Do you talk with AI, or just accept whatever it hands you? On haste, averages and sameness, and why only we humans laugh out of sheer nerves.
HOW ARE BRAND NAMES BORN?
A brand name has to open up narratives, be registrable and stir a little strangeness. The premises behind our naming process.