Inspired by the pinball culture – rescuing that feeling of slapping the machine so the ball doesn’t fall into the endless hole –, Bário was born: a bar with arcade, bringing to Brazil the complete experience of meeting friends with beers and incredible drinks, irresistible food and everything washed down with rock n’ roll and… pinball!
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“Ever since I was a young boy I’ve played the silver ball”
THE WHO
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The project consists of creating a bar brand for pinball’s fan. The essence of the brand is a revival of the 80’s, from which pinball machines are an icon. The name Bário – the chemical element – appears as a catalyst, incorporating the New Wave aesthetic, materialized in lambe-lambes, graffiti, pixel art.
The language project is composed of its own typography (Space In Vader), illustrations and humorous phrases, combined with a citrus color palette, vibrant and loaded with neon, integrated into the architecture, to create the almost stroboscopic atmosphere of Bário.
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