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The bar project developed to the Ibis hotel chain immerses itself in the culture of São Paulo city in its essence: the way of appropriating every culture that arrives in the city, because nothing is strange, everything is digested by the city of São Paulo.
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The project should have the soul of São Paulo and the result was U! Mano, a name that unfolds in many meanings. It has in its composition a São Paulo slang, “mano” (meaning bro), used nowadays by everyone without class distinction, and an interjection, “U!”, showing excitement about something.
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WHY?
Because only anthropophagy brings us together, as Oswald de Andrade said. Godzila on the cable-stayed bridge, skaters in the Niemeyer’s Copan building, everything is hold for U!mano’s communication, building a humorous and irreverent atmosphere.
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