LendMe is a fintech specialized in home equity and financial technology services, meeting consumers and companies.The brand icon is the representation of the binary information, structured in a pixel-like composition.

The brand identity is based on two secondary colors, which are combined with the main color according to the context of the message and its audience, being blue for B2C and orange for B2C. The language design consists of pixel-shaped pictograms and wireframe curve patterns, allowing LendMe to modulate its behavior from figurative to abstract, from human to technological.