For Stark Bank’s headquarters, we created a bespoke wayfinding project that extends the brand’s original visual language. The starting point was the pictograms in the brand guidelines. Drawing on the visual concept of the tangram, we designed the elements and built the graphic interventions and signage, integrated into the office’s strongly biophilic architecture.
The work carried on all the way to the site. Supporting the architectural project, we oversaw the graphic production: we liaised with suppliers and set the printing and finishing guidelines for each sign, so that the final result stayed true to the design.
The tagline as a visual effect
We applied the brand’s tagline, Stark your future, to the wall behind the architectural slats. Seen head-on, the phrase can be read between the slats; as you move to one side, they close up like a blind and the phrase disappears. To read the future, you have to face it head-on.
