UNIU was born as a dance, movement and art school: the result of an intense dive into the essence and culture of a school with more than a decade of history. Its origins are in the tradition of classical ballet and, with the maturation of the business model, it experiences the movement of transformation: expanding […]
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After ten years, Dona Vitamina was living a need to change its branding language, preserving its original essence of humor and reinforcing the genesis of female empowerment present since the begin. Laika created a series of narratives with women, other Donas Vitaminas, which contemplate other ethnicities and feminine manners. However, always maintaining the disruptive essence […]
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The sea is Portugal and Spain’s territory. The sea, which provoked so many fears and temptations, is present in Benta’s brand, and served as an inspiration to compose a mythical and typical universe. The Benta logotype has a sober and sans serif typographical drawing, practically modernist. The bond between “t” and “a” assigns a classic […]
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The Uêbaa brand needed to find its own branding language, which would develop narratives for its final audience, children and their parents, building an affective connection with them. The tone of the brand’s speech was rethought and a series of ludic narratives, illustrations and pictograms were created to bring Uêbaa closer to its audience. Applied […]
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The bar project developed to the Ibis hotel chain immerses itself in the culture of São Paulo city in its essence: the way of appropriating every culture that arrives in the city, because nothing is strange, everything is digested by the city of São Paulo. The project should have the soul of São Paulo and […]
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The graphic emulation of the Braille writing system was the starting point for the Dorina Nowill Foundation for the Blind’s 2018 annual report graphic project. In the visual aspect, compositions with dots, which constitute Braille, configuring linguistic utterances, are distributed throughout the publication; and, in its tactile aspect, the dry relief feature on the print […]
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Inspired by the pinball culture – rescuing that feeling of slapping the machine so the ball doesn’t fall into the endless hole –, Bário was born: a bar with arcade, bringing to Brazil the complete experience of meeting friends with beers and incredible drinks, irresistible food and everything washed down with rock n’ roll and… […]
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Our challenge was to design and translate into brand design (name, verbalization of brand culture and design) the essence that our client wanted to print in the daily life. MOM was born with a manifesto, proposing a rupture in the relationship with dogs and cats to return to the animal nature. Yes, MOM – dogs […]
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Belgium is here Chez Vous is a Belgian restaurant in São Paulo. An authentic Belgian Restaurant! Despite being the country’s only representative in the Brazilian city, its identity project did not reflect the Belgian humour and its cultural unfolding. Rain, French fries, Magritte The Belgian iconography is extensive, from plastic arts to tennis. It is […]
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La Bombe produces delicious eclairs from a family recipe. And with it, their stories. These stories have been translated by Laika into playful and surreal imagery, with characters that inspire lightness and an explosion of joy. The idea is that La Bombe invites you to be part of a dream.
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