UNIU was born as a dance, movement and art school: the result of an intense dive into the essence and culture of a school with more than a decade of history. Its origins are in the tradition of classical ballet and, with the maturation of the business model, it experiences the movement of transformation: expanding […]
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Onodera is a classic yet innovative beauty franchise with more than 40 years of history. It has always been close to women, but its visual language fell short of the diversity of femininity the brand related to so well. Laika took on the challenge of creating an updated, lasting visual language that would let the […]
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Ten years after Laika created it, Dona Vitamina needed a new visual language, one that kept its original humour and strengthened the female empowerment that was there from the start. Laika created a series of narratives with women, other Donas Vitaminas, which contemplate other ethnicities and feminine manners. However, always maintaining the disruptive essence of […]
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The sea is Portugal and Spain’s territory. The sea, which provoked so many fears and temptations, is present in Benta’s brand, and served as an inspiration to compose a mythical and typical universe. The Benta logotype has a sober and sans serif typographical drawing, practically modernist. The bond between “t” and “a” assigns a classic […]
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The Uêbaa brand needed to find its own branding language, which would develop narratives for its final audience, children and their parents, building an affective connection with them. The tone of the brand’s speech was rethought and a series of ludic narratives, illustrations and pictograms were created to bring Uêbaa closer to its audience. Applied […]
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The bar project developed to the Ibis hotel chain immerses itself in the culture of São Paulo city in its essence: the way of appropriating every culture that arrives in the city, because nothing is strange, everything is digested by the city of São Paulo. The project should have the soul of São Paulo and […]
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The design of the Dorina Nowill Foundation for the Blind’s annual report starts from a graphic emulation of Braille. Visually, compositions of Braille dots, spelling out real words and phrases, run through the whole publication. By touch, blind embossing on the cover recreates the texture of the writing system. Braille, so closely tied to the […]
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Inspired by the pinball culture – rescuing that feeling of slapping the machine so the ball doesn’t fall into the endless hole –, Bário was born: a bar with arcade, bringing to Brazil the complete experience of meeting friends with beers and incredible drinks, irresistible food and everything washed down with rock n’ roll and… […]
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Our challenge was to design and translate into brand design (name, verbalization of brand culture and design) the essence that our client wanted to print in the daily life. MOM was born with a manifesto, proposing a rupture in the relationship with dogs and cats to return to the animal nature. Yes, MOM – dogs […]
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Belgium is here Chez Vous is a Belgian restaurant in São Paulo. An authentic Belgian Restaurant! Despite being the country’s only representative in the Brazilian city, its identity project did not reflect the Belgian humour and its cultural unfolding. Rain, French fries, Magritte The Belgian iconography is extensive, from plastic arts to tennis. It is […]
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